GOOGLE LAUNCHES YOUTUBE PLAYER FOR NEWSPAPER EDITORS
This new platform has launched google is intended only for journalistic content.
Through your blog Google Launches YouTube Player for newspaper editors, is a video platform intended for newspaper editors, is a product made just for the journalistic sector to reduce the complexity and increase the reach of the news.
Now editors can focus on the most important thing is to create relevant news. There are several European groups who have joined in this project of the platform for publishers, including Grupo PRISA, Publisher of EL PAIS, and publishing unit of Spain, France24 of France and The Guardian of United Kingdom.
Noemí Ramírez, Chief Digital Officer (CDO) of THE COUNTRY, has ensured that the newspaper not only reads, but it can also be seen and therefore adopt the YouTube player as own brings to the Middle a set of incentives to strengthen the proposed editorial of all channels.
Responsible for media that adopt this tool will have priority in the sale of advertising in the videos embedded in your pages and applications. According to Google described in its press release, Youtube Player will give the media the ability to better connect with audiences around the world, and offer readers the best experience to the user.
In the words of the technological “we believe that technology companies and news organizations are actually part of the same informational ecosystem, and therefore wish to participate in efforts to develop more sustainable models for the news industry in the future”.
For more information on the subject can enter the google blog