INSTAGRAM LAUNCHES INSTAGRAM BUSINESS TOOLS FOR SMES IN MEXICO
With Instagram Business Tools can promote your small business
Users can know the extent of the content published on the account of its companies, as well as converting his best publications in advertisements directly from the application.
Instagram announced the arrival of new tools of business in Mexico, which will allow small and medium-sized enterprises (SMEs) to understand more and better your audience, as well as find new customers from the same application.
With Instagram Business Tools, users of the social network, owned by Facebook, will receive information directly from the profile of your company and, in turn, brands can know to detail the performance of content publishing: the days and times with more views and even a demographic breakdown of its audience.
In addition, SMEs can promote their publications and will have the option of adding a ‘Read more’ button, to get new people in your target audience.
“Instagram is the platform where people can transform their passion in a venture. We know that different international companies resort to Instagram to develop their business and why, we want to help you get the best results,”said the social network in a statement.
In what you will help?
Then, you share what you can do with the new tools of Instagram.
This is a free resource for accounts who want to be recognized as a company in Instagram. With profiles commercial, the companies can choose how want that their customers are put in contact, already is by phone, text or e-mail. With this tool, the accounts will have access to performance metrics and the ability to promote content.
Information and metrics
In this section, Instagram provides businesses with information of his followers and the performance of the published content. With a greater learning about behavior and demographics of the audience, brands will be able to generate more effective and relevant content.
In the next months, the companies may convert their best publications in ads advertising directly from the application. Additionally, you can include a ‘Call to action’ button, as for example have the ‘More information’ option. Both Instagram and audience, may suggest the content of this button.